Ri Ritu Kumar’s new collection brings back the delights of Spring.
As the world returns to normal after the epidemic, the lesson to value the good in our lives has never been clearer. The most recent collection emphasises that theme and imbues it with a vigour that is crucial in these times. Ri Ritu Kumar has created a couture line that is incomparable and full of life through the spirit of this collection.
Ritu Kumar founded her eponymous company in 1969 in the rural areas of Kolkata with four hand-block printers and two tables. Today, the multi-brand company has carved a name for itself as one of India’s top couture designers worldwide. Ritu Kumar tells an evocative story of historic traditionalism through a fashion vocabulary rooted in Indian handicrafts and textiles. The Ri Ritu Kumar lineup narrates a lively sartorial tale and integrates current aesthetics into its designs for its latest Spring/ Summer collection 2022, named ‘Spring in the city.’
Tara Sutaria, Priyanka Chopra, and Kriti Sanon, to mention a few, have become admirers of the brand’s collections, and it has become a mainstay among Bollywood’s It girls and style icons. The couture house’s new ready-to-wear collection celebrates the spirit of an urban Indian woman. Its designs, subtle colours, and precise craftsmanship on silky silk organzas have a seductive appeal. This varied assortment connects with the wardrobe components of the modern generation bride, whether it’s a cocktail dress or the six yards of a sari.